1. https://appdevelopermagazine.com/marketing-&-promotion
  2. https://appdevelopermagazine.com/better-for-app-marketing-push-messaging-vs.-in-app-messaging/
3/10/2014 11:14:53 AM
Better for App Marketing Push Messaging vs. In App Messaging
Localytics, app analytics, app markeing, push messaging, in-app messaging
https://news-cdn.moonbeam.co/Localytics_tqiwqjt0.jpg
App Developer Magazine
Better for App Marketing Push Messaging vs. In App Messaging

Marketing & Promotion

Better for App Marketing Push Messaging vs. In App Messaging


Monday, March 10, 2014

Stuart Parkerson Stuart Parkerson

Push vs In-App Marketing. It’s not an age old question, because we are in an emerging mobile app marketing business model, so you’ll get a different answer from each person you ask.

Bryn Adler with Localytics provides her answer to this question in a recent column on the Localytics website. In the column she gives pros and cons for each marketing tool, wrapping things up with what she calls “Using Holistic Strategy” blending the best of both push and in-app messaging. 

For push messaging she points out three key considerations: Content, Frequency and Timing and goes on to describe each. For in-app messaging she discusses how this type of marketing should be seamless with the app and provides advice on ways of accomplishing this.

Check out the article for yourself.


Read more: http://www.localytics.com/blog/

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